Bakuchiol Retinol Alternative - Smooths Skin, Reduces Lines & Puffiness, Vegan & Cruelty-free

Introducing our brand, Previous, and our best-selling serums that are clinically effective and made from plant-based ingredients. Our skincare products are certified vegan and cruelty-free, and are suitable for all skin types, including sensitive skin. Our mission is to revolutionize the beauty industry by redefining the concept of clean beauty, and by creating cleaner, healthier, more sustainable, and more effective formulations that are accessible to a larger audience.

Now, let's take a closer look at one of our bestsellers, Moon Dew. This product has been proven to visibly smooth and firm the skin around the eyes in just 10 minutes, while also delivering long-term results.

To use Moon Dew, simply tap a small amount of the product gently around the orbital bone using your ring finger, before applying your serum and moisturizer. This product can be used both in the morning and at night for best results.

Moon Dew is powered by plant-based actives such as 1% bakuchiol and plant peptides, which not only provide clinical results, but are also gentle on the skin.

We are proud to offer a range of products that are not only effective, but also in line with our values of sustainability and ethical practices. Join us in embracing the power of clean, plant-based skincare for healthy, glowing skin.

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